Privacy Policy

Last updated: February 12, 2024

Shortage places a high priority on protecting your privacy. This Privacy Policy was created in order to demonstrate Shortage's commitment to the privacy of our members and website users. This Privacy Policy applies to and to our social media profiles, and governs data collection, usage, and sharing. The Shortage website is an informational and ecommerce website. By using the Shortage website, you consent to the data practices described in this document.

This Policy explains what types of information are collected by Shortage's website,, and how this information is used.

Collection of your Personal Information

“Personal Information” is information that can be used to identify you as an individual or allow someone to contact you, as well as information attributed with such information. We collect different categories of Personal Information from different sources, including User-Provided Information and Automatically Collected Information. We also collect Personal Information from social networking platforms, which may provide both User-Provided Information and Automatically Collected Information. For more on social networking platforms, see the Social Networking section, below. This privacy policy applies to all personal information, whether collected online or offline.

User-Provided Information

In order to better provide you with products and services offered on our website, Shortage may collect personally identifiable information, such as your:

  • Company/organization name
  • First and last name
  • Mailing address
  • Shipping address
  • Email address
  • Phone number
  • Photograph(s)

No credit card information is stored on the Shortage website.

We do not collect any Personal Information from you unless you voluntarily provide it to us. However, you may be required to provide certain Personal Information to us when you elect to use certain features or services available on the website. These may include: (a) registering for an account on our website; (b) sending us an email message; (c) submitting your credit card or other payment information when ordering products and services on our website; (d) signing up for email newsletters and other communications; (e) completing surveys; (f) posting a comment or otherwise contributing to a social forum on the web site. We will use your information for, but not limited to, communicating with you in relation to services and/or products you have requested from us. We also may gather additional personal or non-Personal Information in the future.

Automatically Collected Information

As is the case with many websites, Information about your computer hardware and software may be automatically collected by Shortage. This information can include: your IP address, browser types, domain names, access times and referring website addresses. This information is used for the operation of the service, to maintain quality of the service, and to provide general statistics regarding use of the Shortage website. In order to improve our Services, we may receive a notification when you open an email from Shortage or click on a link therein.

Among other things, this information enables us to generate analytics reports on the usage of our website. To opt-out of your website usage being included in our Google Analytics reports, you may follow the instructions at

Use of Cookies

The Shortage website may use “cookies” to help you personalize your online experience. A cookie is a text file that is placed on your hard disk by a web server. Cookies cannot be used to run programs or deliver viruses to your computer. Cookies are uniquely assigned to you, and can only be read by a web server in the domain that issued the cookie to you.

One of the primary purposes of cookies is to provide a convenience feature to save you time. The purpose of a cookie is to tell the web server that you have returned to a specific page. For example, if you register with the Shortage website or services, a cookie helps Shortage to recall your specific information on subsequent visits. This simplifies the process of recording your Personal Information, such as billing addresses, shipping addresses and so on. When you return to the Shortage website, the information you previously provided can be retrieved, so you can easily use the features of the website.

You have the ability to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser settings to decline cookies if you prefer. If you choose to decline cookies, you may not be able to fully experience the interactive features of the Shortage website.

Social Networking

We maintain a presence on several social networking and blogging platforms which are operated by third parties, such as Facebook, Twitter, Instagram, LinkedIn, YouTube and Reddit. Through these platforms and features, we receive some Personal Information about you, and this Privacy Policy applies to that information as well. However, this Policy does not apply to what those third party social networking platforms and blogging platforms do with your information. Those platforms have their own privacy policies, which explain how they will use, protect and share your information, and we encourage you to read them.

Opt In and Opt Out

You may have the right to opt in to or opt out of certain of our uses and disclosures of your Personal Information. For example, when you are asked to provide Personal Information on this website, you may have the opportunity to elect to, or not to, receive messages from us by e-mail. If you would like to stop receiving marketing or promotional communications via email from Shortage, you may opt out of such communications by clicking on the unsubscribe link in any email and updating the “manage preferences” form. You can also opt-out of our promotional emails by sending us your name, address, e-mail and phone number to: [email protected]. Please understand that it may take us a few days to process any opt out request and that even if you opt out of receiving promotional correspondence from us, we may still contact you in connection with your relationship, activities, transactions and communications with us.

Use of your Personal Information

Shortage collects and uses your Personal Information, including User-Provided Information, Automatically Collected Information and/or any information collected through Social Networking sites, to perform the following business functions:

  • enabling users to use our website and its features
  • processing and fulfilling your transactions
  • administering the website and your account with us
  • responding to your requests, questions, and concerns
  • market research
  • developing new features and offerings on the website
  • consistent with any communications preferences you have set on the Shortage website, sending you marketing and other communications, including announcements, promotional offers, alerts, confirmations, surveys and/or general communications about products, services, and events, of ours and of others, that we think might interest you. You may opt out of receiving such notices from us by following the instructions in the Opt In and Opt Out section above.
  • protecting our rights and property
  • recovering debt and preventing fraud
  • customizing our Website to your interests and history with us
  • tailoring ads displayed to you on our website and elsewhere to your interests and history with us
  • in connection with organizational changes or dissolution, including for example a merger, acquisition, reorganization, consolidation, bankruptcy, liquidation, sale of assets or wind down of operations
  • other purposes disclosed when Personal Information is submitted to us

To perform the above functions, we may match information collected from you through different means or at different times, including both Personal Information and Automatically Collected Information, and use such information along with information obtained from other sources (including third parties) such as demographic information and updated contact information. We or our service providers may also use your information to assess the level of interest in, and use of, the Shortage website, our e-mails and our other messaging campaigns both on an individual basis and in the aggregate.

Sharing Information with Third Parties

Shortage does not sell, rent or lease its customer or donor information to third parties, nor do we share, trade or exchange that information in any way. However, information you voluntarily post to public areas on the Shortage web site will be available to other Shortage website users.

As described in Use of your Personal Information, Shortage may, from time to time, contact you on behalf of external business partners about a particular offering that may be of interest to you. In those cases, your unique personally identifiable information (email, name, address, telephone number) is not transferred to the third party.

Through our self-service feature, nonprofit partners may receive access to user data to facilitate their fundraising activities and enhance donor engagement. This data sharing is conducted in compliance with applicable privacy regulations and is limited to the extent necessary to support the nonprofit's initiatives. Shortage takes measures to ensure the security and confidentiality of shared user data during transmission and storage.

Shortage may share your information with our co-sponsor(s) if we obtain your information in connection with a contest, sweepstakes, offering, or other promotional activity that is jointly offered by us and any third parties, unless you instruct us not to by following the instructions in the Opt In and Opt Out section above.

Shortage may share data with trusted partners to help perform credit card processing, statistical analysis, marketing, provide customer support, data storage, data analysis and processing, legal services, send you email or postal mail, or arrange for deliveries. For example, we may store your data on external data storage sites or servers provided by third party hosting vendors with whom we have contracted. All such third parties are prohibited from using your Personal Information except to provide these services to Shortage, and they are required to maintain the confidentiality of your information.

We utilize Google Analytics for our web analytics and you can opt out of your website usage data being included in our Google Analytics reports by visiting

Shortage may disclose your Personal Information, without additional notice, if required to do so by law or in the good faith belief that such action is necessary to: (a) conform to the edicts of the law or comply with legal process served on Shortage or the website; (b) protect and defend the rights or property of Shortage; and/or (c) act under exigent circumstances to protect the personal safety of users of Shortage or the public.

Do Not Track Disclosures

Some web browsers may transmit “do-not-track” (DNT) signals to the websites with which the user communicates. Because of differences in how web browsers incorporate and activate this feature, it is not always clear whether users intend for these signals to be transmitted, or whether they even are aware of them. We currently do not change our tracking practices (which are explained in more detail under “Automatically Collected Information” above) in response to DNT settings in your web browser.

Security of your Personal Information

Shortage endeavors to secure your Personal Information from unauthorized access, use or disclosure. Unfortunately, due to the inherent nature of the Internet as an open global communications vehicle, no data transmission over the Internet or any wireless network can be guaranteed to be 100% secure. We cannot guarantee that any information, during transmission through the Internet or while stored on our system or otherwise in our care, will be absolutely safe from intrusion by others, such as hackers.

As a result, while we strive to protect your information, you acknowledge that: (a) there are security and privacy limitations inherent to the Internet which are beyond our control; and (b) security, integrity, and privacy of any and all information and data exchanged between you and us through this website cannot be guaranteed. While no website or electronic data can ever be completely secure, we are always working to maintain up-to-date and appropriate security mechanisms.

We use a variety of security measures to protect your personal information and our data. We maintain procedural, electronic, and physical safeguards to help prevent unauthorized access to and improper use of personally identifiable information.

We protect the security of credit card transactions using measures such as encryption, access controls, network firewalls, and physical security. These measures make it extremely difficult for anyone to intercept any credit card information you send to us. When we work with other companies to process credit card transactions, those companies also use encryption and other appropriate security measures.

We will have no liability for disclosure of your information due to errors or unauthorized acts of third parties during or after transmission.

If you create an account on our website, you are responsible for maintaining the strict confidentiality of your account password, and you shall be responsible for any activity that occurs using your account credentials, whether or not you authorized such activity. Please notify us of any unauthorized use of your password or account or any other breach of security.

If at any time during or after our relationship we believe that the security of your Personal Information in our care may have been compromised, we may seek to notify you of that development. If a notification is appropriate, we will endeavor to notify you as promptly as possible under the circumstances. If we have your e-mail address, we may notify you by e-mail to the most recent e-mail address you have provided us in your account profile. Please keep your e-mail address in your account up to date. You can change that e-mail address at any time in your account profile. If you receive a notice from us, you can print it to retain a copy of it. To receive these notices, you must check your e-mail account using your computer or mobile device and email application software. You consent to our use of e-mail as a means of such notification. If you prefer for us to use the U.S. Postal Service to notify you in this situation, please e-mail us at [email protected]. You can make this election any time, and it will apply to notifications we make after a reasonable time thereafter for us to process your request. You may also use this e-mail address to request a print copy, at no charge, of an electronic notice we have sent to you regarding a compromise of your Personal Information.

Links and Linked-To Websites

The Shortage website contains links, banners, widgets or advertisements that lead to other websites. Please be aware that we are not responsible for the content or privacy practices of such other websites and so their posted privacy policies (not this Policy) will govern the collection and use of your information on them. We encourage our users to be aware when they leave our website and to read the privacy statements of each website visited after leaving Shoratge to learn about how your information is treated by others.

Children Under Thirteen

Shortage does not knowingly collect personally identifiable information from children under the age of thirteen, and the website is not intended for users who are under 13 years old.

Changes to this Privacy Policy

Shortage reserves the right to change this Privacy Policy from time to time. We will notify you about significant changes in the way we treat Personal Information by sending a notice to the primary email address specified in your account, by placing a prominent notice on our website, and/or by updating any privacy information on this page. For some changes to our Privacy Policy, we may ask for your consent.

Contact Information

Shortage welcomes your questions or comments regarding this Privacy Policy. If you believe that Shortage has not adhered to this Privacy Policy, please contact Shortage at:


440 N Barranca Ave #7074

Covina, CA 91723

Email: [email protected]

We are here for you

If you have any questions or would like more information, please reach out to our wonderful support team who will be happy to help you.